Content
Updated by Giovanni Bisanti almost 3 years ago
### **Highlight the CTA**
The next thing a marketing content writer does when building a landing page is design the call to action. Content creation services experts always tie the CTA directly to the page’s objective. For example, if the goal is to get people to create an account, your CTA should say something like “Create Account.” Here a few popular options:
* “Buy Now”
* “Purchase”
* “Sign Up”
* “Download Now”
* “Create a Free Account”
All of these CTAs are direct and concise. They tell visitors exactly what you want them to do with the information on the page. If you’ve learned anything yet about how to create a landing page, be sure to always include some way for customers to act.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png" alt="gumroad landing page example" srcset="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png 657w, https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad-480x577.png 480w" sizes="100vw" width="657"></div></figure>
Gumroad’s mobile landing page uses a friendly “Show me” button that’s clear and concise. Even better, the text on the page is directly connected to that CTA button.
The CTA is probably the most important element on a landing page. All the other content should connect to the CTA somehow, either highlighting it or showing why to click on it. In a perfect landing page, the visitor sees clicking on the CTA as the logical action to take.
The final element for your landing page is a Call-to-action or CTA. This is the button that visitors click when they're ready to sign up or buy, so you'll need to make it visible.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://cms-assets.tutsplus.com/cdn-cgi/image/width=630/uploads/users/1223/posts/32090/image/Landing%20Page%20Template%20Example%20CTA.jpg" alt="landing page template example CTA" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://cms-assets.tutsplus.com/cdn-cgi/image/width%3D1260/uploads/users/1223/posts/32090/image/Landing%2520Page%2520Template%2520Example%2520CTA.jpg 2x" sizes="100vw" width="650px"></div></figure>
Landing page template with a clear call-to-action
Your button should stand out from the rest of the landing page, which means you should use a contrasting color for the button itself. There's no right way to choose your button color, despite a HubSpot study saying that the red button gets more results than a green button. Keep in mind that the color you use should align with your brand colors.
If your landing page tends to be long, you'll need to repeat your call-to-action more than once to make sure visitors have more of a chance to sign up. If your landing page is short, a call to action is all you need.
Finally, keep in mind that the text on your button matters as well as all the rest of the text on your site. Avoid using generic words like Send or Submit. Instead, use [**action-oriented words**](https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://blog.wishpond.com/post/103290853633/the-25-best-words-to-use-in-your-call-to-action) , like these examples from the WishPond blog: " _Get your copy,_ " " _Give me my report,_ " or " Book me _a seat._ "
In Slack's example, the landing page uses a powerful, yet simple, call-to-action: Get Started.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://cms-assets.tutsplus.com/cdn-cgi/image/width=630/uploads/users/1223/posts/32090/image/Slack.jpg" alt="Slack landing page" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://cms-assets.tutsplus.com/cdn-cgi/image/width%3D1260/uploads/users/1223/posts/32090/image/Slack.jpg 2x" sizes="100vw" width="650px"></div></figure>
An example of a Slack landing page with a simple Call-to-action
The next thing a marketing content writer does when building a landing page is design the call to action. Content creation services experts always tie the CTA directly to the page’s objective. For example, if the goal is to get people to create an account, your CTA should say something like “Create Account.” Here a few popular options:
* “Buy Now”
* “Purchase”
* “Sign Up”
* “Download Now”
* “Create a Free Account”
All of these CTAs are direct and concise. They tell visitors exactly what you want them to do with the information on the page. If you’ve learned anything yet about how to create a landing page, be sure to always include some way for customers to act.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png" alt="gumroad landing page example" srcset="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png 657w, https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad-480x577.png 480w" sizes="100vw" width="657"></div></figure>
Gumroad’s mobile landing page uses a friendly “Show me” button that’s clear and concise. Even better, the text on the page is directly connected to that CTA button.
The CTA is probably the most important element on a landing page. All the other content should connect to the CTA somehow, either highlighting it or showing why to click on it. In a perfect landing page, the visitor sees clicking on the CTA as the logical action to take.
The final element for your landing page is a Call-to-action or CTA. This is the button that visitors click when they're ready to sign up or buy, so you'll need to make it visible.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://cms-assets.tutsplus.com/cdn-cgi/image/width=630/uploads/users/1223/posts/32090/image/Landing%20Page%20Template%20Example%20CTA.jpg" alt="landing page template example CTA" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://cms-assets.tutsplus.com/cdn-cgi/image/width%3D1260/uploads/users/1223/posts/32090/image/Landing%2520Page%2520Template%2520Example%2520CTA.jpg 2x" sizes="100vw" width="650px"></div></figure>
Landing page template with a clear call-to-action
Your button should stand out from the rest of the landing page, which means you should use a contrasting color for the button itself. There's no right way to choose your button color, despite a HubSpot study saying that the red button gets more results than a green button. Keep in mind that the color you use should align with your brand colors.
If your landing page tends to be long, you'll need to repeat your call-to-action more than once to make sure visitors have more of a chance to sign up. If your landing page is short, a call to action is all you need.
Finally, keep in mind that the text on your button matters as well as all the rest of the text on your site. Avoid using generic words like Send or Submit. Instead, use [**action-oriented words**](https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://blog.wishpond.com/post/103290853633/the-25-best-words-to-use-in-your-call-to-action) , like these examples from the WishPond blog: " _Get your copy,_ " " _Give me my report,_ " or " Book me _a seat._ "
In Slack's example, the landing page uses a powerful, yet simple, call-to-action: Get Started.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://cms-assets.tutsplus.com/cdn-cgi/image/width=630/uploads/users/1223/posts/32090/image/Slack.jpg" alt="Slack landing page" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=en&client=webapp&u=https://cms-assets.tutsplus.com/cdn-cgi/image/width%3D1260/uploads/users/1223/posts/32090/image/Slack.jpg 2x" sizes="100vw" width="650px"></div></figure>
An example of a Slack landing page with a simple Call-to-action