Content
Updated by Giovanni Bisanti almost 3 years ago
### **Highlight the CTA**
The next thing a marketing content writer does when building a landing page is design the call to action. Content creation services experts always tie the CTA directly to the page’s objective. For example, if the goal is to get people to create an account, your CTA should say something like “Create Account.” Here a few popular options:
* “Buy Now”
* “Purchase”
* “Sign Up”
* “Download Now”
* “Create a Free Account”
All of these CTAs are direct and concise. They tell visitors exactly what you want them to do with the information on the page. If you’ve learned anything yet about how to create a landing page, be sure to always include some way for customers to act.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png" alt="gumroad landing page example" srcset="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png 657w, https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad-480x577.png 480w" sizes="100vw" width="657"></div></figure>
Gumroad’s mobile landing page uses a friendly “Show me” button that’s clear and concise. Even better, the text on the page is directly connected to that CTA button.
The CTA is probably the most important element on a landing page. All the other content should connect to the CTA somehow, either highlighting it or showing why to click on it. In a perfect landing page, the visitor sees clicking on the CTA as the logical action to take.
The next thing a marketing content writer does when building a landing page is design the call to action. Content creation services experts always tie the CTA directly to the page’s objective. For example, if the goal is to get people to create an account, your CTA should say something like “Create Account.” Here a few popular options:
* “Buy Now”
* “Purchase”
* “Sign Up”
* “Download Now”
* “Create a Free Account”
All of these CTAs are direct and concise. They tell visitors exactly what you want them to do with the information on the page. If you’ve learned anything yet about how to create a landing page, be sure to always include some way for customers to act.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png" alt="gumroad landing page example" srcset="https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad.png 657w, https://www.bkacontent.com/wp-content/uploads/2020/04/Gumroad-480x577.png 480w" sizes="100vw" width="657"></div></figure>
Gumroad’s mobile landing page uses a friendly “Show me” button that’s clear and concise. Even better, the text on the page is directly connected to that CTA button.
The CTA is probably the most important element on a landing page. All the other content should connect to the CTA somehow, either highlighting it or showing why to click on it. In a perfect landing page, the visitor sees clicking on the CTA as the logical action to take.