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Updated by Giovanni Bisanti almost 3 years ago
### Setting goals.
Your objective affects everything from the colors you select to the layout you use. Keep long-term and short-term goals in mind.
#### **Long-Term Goals**
Determine what you are hoping to accomplish with a landing page. This might include obtaining valuable business leads from a PPC ad campaign or to increase the number of people who subscribe to one of your services. Large-scale marketing objectives help to determine what kind of landing page you need.
#### **Short-Term Goals**
What are some of the smaller goals you want to achieve? You may want to encourage visitors to register for a free account or to schedule an appointment. Email campaigns may use a landing page to promote direct sales. When creating a landing page or submitting a landing page request to copywriting services, make sure to specify the primary goal of the page.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Uber.png" alt="uber landing page example"></div></figure>
This landing page from Uber is a perfect example of focused marketing. The objective, to get more people to drive for the company, is part of every element on the page. The heading states it, the signup form makes it easy, the additional content shows why it’s a good idea, and even the image is designed to make the target audience decide to start driving. If you want to know how to make a landing page, take lessons from Uber.
It’s a great idea to create a separate landing page for each of your marketing objectives. Going from 10 to 15 landing pages on your website can provide an increase of over 50% in lead generation. **Some websites have 40 landing pages or more.**
Your objective affects everything from the colors you select to the layout you use. Keep long-term and short-term goals in mind.
#### **Long-Term Goals**
Determine what you are hoping to accomplish with a landing page. This might include obtaining valuable business leads from a PPC ad campaign or to increase the number of people who subscribe to one of your services. Large-scale marketing objectives help to determine what kind of landing page you need.
#### **Short-Term Goals**
What are some of the smaller goals you want to achieve? You may want to encourage visitors to register for a free account or to schedule an appointment. Email campaigns may use a landing page to promote direct sales. When creating a landing page or submitting a landing page request to copywriting services, make sure to specify the primary goal of the page.
<figure class="image op-uc-figure"><div class="op-uc-figure--content"><img class="op-uc-image" src="https://www.bkacontent.com/wp-content/uploads/2020/04/Uber.png" alt="uber landing page example"></div></figure>
This landing page from Uber is a perfect example of focused marketing. The objective, to get more people to drive for the company, is part of every element on the page. The heading states it, the signup form makes it easy, the additional content shows why it’s a good idea, and even the image is designed to make the target audience decide to start driving. If you want to know how to make a landing page, take lessons from Uber.
It’s a great idea to create a separate landing page for each of your marketing objectives. Going from 10 to 15 landing pages on your website can provide an increase of over 50% in lead generation. **Some websites have 40 landing pages or more.**